Category Archives: Customer Experience

BrandingBlog Radio: Magical Thinking with Jeff Sexton

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Podcast: Play in new window | Download (Duration: 46:43 — 42.5MB) | Embed

Sometimes I’m a bit intimidated to talk to Jeff Sexton. It’s kind of like going back to high school and having an intellectual chat with your old English teacher…or in this case, an Olde English teacher.

He’s been doing an awful lot of Magical Thinking lately. One of the more interesting examples involves tiger penis. Yep.

In addition to discussing feline phalluses (phalli?) I also got him to talk about how a business owner can use Magical Thinking to improve marketing, merchandising and the customer experience. That’s the practical application of Magical Thinking. Of course, if it’s phalli you want, go check out this guy.

One more thing….if you enjoy this podcast and get it on iTunes, it would be so cool if you could give it a rating and a comment. Thanks!

Soundbites: Personal Experience Factor and The Approach

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Adam: Welcome once again to BrandingBlog SoundBites with Wizard of Ads Partner, Dave Young from BrandingBlog.com. I’m Adam Lefler. Hello, Dave.

Dave: Hi, Adam.

Adam: Today, we’re talking about Personal Experience Factor: the Approach. What do you mean?

Dave: Well, Personal Experience Factor, Adam, is the term that we use in the Advertising Performance Equation that relates to the actual experience that you’re delivering to a customer if you’re a brick and mortar retailer. If you don’t understand the advertising performance equation, you might not be familiar with this concept. Continue reading →

BrandingBlog Radio: Wizard of Ads Partner, Tom Wanek

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Podcast: Play in new window | Download (Duration: 32:23 — 29.5MB) | Embed

Tom Wanek is the author of Currencies That Buy Credibility. A great little book for finding some unique ways to give your business sound credibility in the eyes of your customers.

On the podcast this week, we discuss the chicken and egg scenario of customer experience vs strategy and core values. Which should you focus on first?

Tom is one of those guys who I’m always having interesting conversations with about marketing, branding and strategy. This time, I had the recorder running and you get to listen in.