Add this to your branding strategist bag of tricks: Step one, have your client become an international soccer superstar. Step two, brand away! The difficult art of branding will only begin after he pulls off his side of the deal.

A stupid story to illustrate the fact that your client had better be pretty darned good at what he does before you attempt to pull it all together into a branding campaign.

…we will soon be able to buy shirts, music and underwear of his own design. “I like the idea of branding,” he said. “We live in a society where it’s become inspirational to live a life and a style. I think I’m living proof that anything is possible.” Vogue Stories