It’s interesting that the number one mental image recalled when people hear the “brand” Korea is the Korean War. Are we really talking about branding when we are talking about the name of a country? I’m just asking the question. Of course, the answer depends on whether you represent a global brand consultancy firm. It would seem to me that Korea is fertile soil for taking advantage of buzz.
If you’d like a good explanation of a “Chaebol”, try this from Megastories.