Branding a Country, Part 2…Thailand

I think the Koreans should take a look at what their Thai neighbors are doing brandwise. Where the Korean branding effort is designed to increase awareness and maybe even change our image of a country, Thailand is seeking to become a customer-centric Cult Brand, Jimmy Buffett style. Sign me up for the Thailand trip and if Samsung has the best phone, maybe I’ll take one of those too, but only until something better comes along. Do you see the difference between a commodity brand and a cult brand?

Here’s the story from Springwise New Business Ideas – Country membership | Thailand’s Elite Privilege Club.

2 thoughts on “Branding a Country, Part 2…Thailand

  1. Branding Property

    Thai branding has never been better, there are many nationwide propducts and for that matter worldwide products that the Thai’s are using…have a look at Phuket real estate investment .


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