I've got a couple of course recommendations for you.
First…Fight the Big Boys and WIN! Just a few seats left and you might just get to stay in Engelbrecht house if you hurry.
Second….The Marketing Performance Seminar in Denver, Colorado. This one is a bargain, especially if you're a retail or service business owner. Your registration will be just $99 and you can grab an on-site hotel room for just $99/night.
I wrote a short piece about Blendtec’s success on YouTube a few weeks ago.
Today, Rachelle Money at Wordtracker’s blog posted an interview with Blendtec owner/video star Tom Dickson.
When asked about his feelings towards viral marketing now, Dickson said, “The interesting thing about viral marketing is that when you put it out there there’s no way of taking it back – it’s gone. You might get people who say bad things but that’s just going to happen.
“Most of what’s said about the campaigns is very positive. In fact, if someone says something negative about me or the blender, we don’t have to do anything because others will come back and defend me and the product.”
It’s a great success story. I find it very interesting that the strategic pieces all fell into place AFTER the company found a remarkable way to tell the message.
What are you doing to be remarkable?
This was the coolest thing I’ve received in the mail for ages. I’m not spilling the secrets here. You’ll just have to go find out. Veer.
"The kerning pair went everywhere."