One more thing…for as long as I can remember, Green-handled fuel pumps mean you are pumping diesel fuel. I’ve never owned a diesel-powered vehicle, but my dad had a diesel Caddy back in the ’80s and he always pulled up to a green pump.
Along comes BP and they want to splash green all over everything (to make us think they are eco-friendly, I assume) including gasoline handles. Hmmm. It’s not against the law, but it goes against the grain and it’s causing people some serious problems.
I watched a near fist-fight between a full-on western woman (think Calamity Jane on Deadwood) and a BP clerk last week after she FILLED her diesel truck with gasoline from a green-handled pump. Yes, it was marked ‘gasoline’. I used the same pump, but only after very careful scrutiny including smelling it after I started pumping. It went against my very nature to use a green-handled pump for gasoline.
Once you fill a diesel truck with gasoline, you have to tow it out of the way, drain the tank and the lines and buy yourself 50 new gallons of fuel. The truck also pulled a trailer with a horse in it. She was trying to get to Utah by nightfall and now would be spending the day and probably the night in Wyoming to fix the problem. The BP clerk would do no more than tell her she should have been more careful and offer to call a tow truck.
It’s a mixed signal of the wrong kind. Yes, she should have read the pump. But BP shouldn’t expect customers to go against their instincts. What if no meant yes? Try nodding your head up and down while saying ‘no thanks’. It’s uncomfortable. It’s not illegal, but it doesn’t feel right.
What are you doing in your business that just doesn’t feel right to your customers?
A LAST THOUGHT…In case you feel like jumping in and defending poor little BP. At these pumps which send mixed signals, the green handle always has the cheapest gasoline and the black handle will only pump the higher octane/higher price fuels. So, are they taking advantage of people’s propensity to shy away from green pumps…or are they innocently trying to ‘brand’ their green color onto the cheap gas? Before you answer, did I mention that I’ve also seen green used at other brands of filling stations? There’s good marketing and there’s sneaky rat-bastard marketing. This isn’t good.