Category Archives: Strategy

Soundbites: Mistake #9 – Great Production That Missed The Mark

This is Mistake #9 of the 12 Most Common Mistakes in Advertising, as presented in On Your Market. Continue reading

BrandingBlog Radio: Carmine Leo on Emotional Intelligence

Emotional Intelligence. Do you have it? How would you know? I was certainly curious about the topic, so I interviewed my Facebook friend, Carmine Leo. He’s a life coach who works with high performance individuals, executive staff and even plain old folks who just want to get more out of life. The tools of Emotional Intelligence and Emotional Literacy are the means of helping his clients understand their choices and how to act.
One thing Carmine and I have in common: We both choose to live in tiny little places, off the beaten trail.

Join us on our first ever conversation this week and learn with me about a topic that can help you get more out of life.

Note: The books that Carmine mentioned are Emotional Intelligence and Social Intelligence by Daniel Goleman.

Marc Maron and Paul Reiser on Getting Started

I was out on a walk today listening to episode 192 of Marc Maron’s WTF Podcast. (One of the podcasts that inspired me to get started with my own podcasting.) Maron is one of the best interviewers I’ve every heard and his podcast is a wonderful window into the world of all your favorite standup comics.

In this episode, he’s got Paul Reiser in his garage studio and is reflecting on getting started in comedy.

A 19-year-old Maron first met Reiser on a trip to NYC to see comedy. He walked up to Reiser’s table and asked him how to get started doing comedy. Reiser told him, “You just do it.”

A few minutes later, Reiser tells him about some advice he got on writing screenplays shortly after his appearance in Diner. He asked Barry Levinson, “How do you write a screenplay?” Levinson told him, “OK. You write, ‘Fade in’ and you keep typing.”

Good advice for starting just about anything you ever wanted to do.