My good friend Juan Guillermo Tornoe was recently quoted in an Associated Press story about the marketing frenzy surrounding the World Cup. A nice kudo for JG and recognition of his expertise in the field of Hispanic Marketing.
Too bad that AP writer Joseph B. Frazier messed up JG’s name and city. It always makes me wonder if the reporter got any of the big facts straight. Did he really talk to Nike, or was it Home Depot? Was it really soccer or did he confuse it with the Baseball World Series?
All the links can be found at JG’s blog – Hispanic Trending.
Here’s something to think about regarding the power of the blogosphere. The next time Joseph B. Frazier, Associated Press writer, googles his own name, this post will be in the results because I’ve now mentioned his name and occupation a couple of times. Certainly a small nibble at his reputation, but it won’t just go away like it could in the old days.