Savvy celebrities are borrowing tips from the corporate world to raise their profile — and, in some cases, millions of dollars.
From The HollywoodReporter.com
Who’s the best?
“The greatest brander in the entertainment industry today is Jennifer Lopez,” Levine says. “She’s gone from being a hottie singer-actress to being a household name. What was at play in making that happen was a very carefully orchestrated branding campaign.”