BrandingBlog: I appreciate the link and mention on your Bull Market ebook. Could you explain the concept behind it and how you envision people will use it?
Seth Godin: WHAT: Bull Market is almost 500 pages of references to blogs and freelancers and consultants and agencies and people who can help you make a Purple Cow. It costs $21 (donation to charity) or you can get it for free from anyone that’s listed in it.
WHY: Because if a million people read it and use it, the world will get more interesting, people will have more fun, employees will reach their potential and the economy will start moving. That, and a million people will know about my new book (http://www.freeprizeinside.com) and I’ll have created a remarkable (worth talking about) way to spread the word about my new book, for free, which is what the new book is about… the idea is always to use the ideas in the book to spread the idea of the book itself.