I've got a couple of course recommendations for you.
First...Fight the Big Boys and WIN! Just a few seats left and you might just get to stay in Engelbrecht house if you hurry.
Second....The Marketing Performance Seminar in Denver, Colorado. This one is a bargain, especially if you're a retail or service business owner. Your registration will be just $99 and you can grab an on-site hotel room for just $99/night.
I wrote a short piece about Blendtec's success on YouTube a few weeks ago.
Today, Rachelle Money at Wordtracker's blog posted an interview with Blendtec owner/video star Tom Dickson.
When asked about his feelings towards viral marketing now, Dickson said, “The interesting thing about viral marketing is that when you put it out there there’s no way of taking it back - it’s gone. You might get people who say bad things but that’s just going to happen.
“Most of what’s said about the campaigns is very positive. In fact, if someone says something negative about me or the blender, we don’t have to do anything because others will come back and defend me and the product.”
It's a great success story. I find it very interesting that the strategic pieces all fell into place AFTER the company found a remarkable way to tell the message.
What are you doing to be remarkable?
Continue reading "Wordtracker: Great Story on the Blendtec Saga" »
This was the coolest thing I've received in the mail for ages. I'm not spilling the secrets here. You'll just have to go find out. Veer.
"The kerning pair went everywhere."
First, the strategy: Anna Gerard wrote up a nice story about a fish market near her home in Australia.
"People here have this deep belief that the closer the seafood shop is to the water, the fresher the seafood."
Read how her favorite seafood shop has closed the loop and made the customers feel like the water has come to the shop.
Now, the Society: I joined the Society for Word of Mouth last week. SWOM (members are Swommies) was started about a month ago by Jackie Huba and Ben McConnell of Church of the Customer fame. It's free and it's a fun group of people. The SWOM website uses the Ning platform so it's full of social niceties. You get to build your own page and contribute to forums and a group blog. Come on in, the water's warm!
