Category Archives: Leadership

BrandingBlog Radio: Roy H. Williams on The Desire for Instant Gratification

Roy in Tuscan Hall - 2004

Roy H. Williams is the original Wizard of Ads and central hub of our consulting group. We had a good time chatting about the biggest mistake most business owners make when it comes to their advertising…The Desire for Instant Gratification.

Before we got to the subject, we chatted briefly about Nebraska and his single sojourn through the state. What do you think was his most memorable stop? You’ll have to listen to find out.

We also talked about the extensive research he’s done on the new Pendulum book, due out in the 1st quarter of 2012. There are still seats available for the class on November 15-16 in Austin.

I took this photo in May of 2004, shortly after he purchased land for Wizard Academy. He is standing in a barn that was to become Tuscan Hall. Fortunately, the barn was blown down by the wind before it could be remodeled and they had to basically start from scratch.

BrandingBlog Radio: The Future of Marketing IS Sarah Ripley

I have seen the Future of Marketing and her name is Sarah Ripley.

Craig Arthur brought her on board our Australia group because Sarah is a natural-born networker and a talented and intuitive marketing professional.

I got up early in the morning and she stayed up late at night so that we could talk about her experiences at “Uni” in marketing courses and how the real world isn’t much like the picture they paint in college classrooms.

I had one of my goofy quips all lined up and then forgot to use it. I was going to tell her that I’m a big fan of her museums. Maybe next time…because I’m sure she’s never heard that one before.

BrandingBlog Radio: Zig Zag Principle with author Rich Christiansen

This week I had a chance to catch up with my friend, Rich Christiansen. Rich is one of those guys who just can’t sit still without building a business. McGraw-Hill is publishing his latest book on business building and business growth strategies. It’s called The Zig Zag Principle and it’s coming out on October 4, 2011. What I really like about Rich’s books is that he bases everything on strategies that he uses every day. You won’t find un-tested academic theories, just great advice on what actually works to build a business.

Pre-order it by going to The Zig Zag Principle web site.