I don’t want to seem gushy, but I really do love Kathy Sierra’s Creating Passionate Users blog.She’s an author and a programmer who deeply understands the process of creating passion in the hearts and minds of customers. In her world, they’re called users. Because they use your product or your service.

Read about her latest experience with her optometrist.

Yes, I spent a lot of money there over the last few years, but that’s nothing compared to what I’ve spent on, say, my computers, stereo equipment, hell–I’ve spent more on Amazon just for books! But I’ve never had a personalized or even remotely special thank-you. Would it really kill most big companies to do that?

Link: Creating Passionate Users: How do you thank your loyal users?.