Ad after ad after ad. First GM, then Ford, now Chrysler parading their latest gimmick around. My buddy Tim calls it The Syphilitic Culture of Cheapness. In a post from April ’04, I compared such behavior to that of a butt-sniffing dog.
Last night, I watched car ad after car ad after car ad after car ad.
US CAR AD: "We’re cheap",
TOYOTA AD: "We’re good",
US CAR AD: "We’re cheap too",
SUBARAU AD: "we turn other SUV’s into dust and rust",
US CAR AD: "I’m Lee Iacoca and we’re also cheap",
MITSUBISHI AD: "You’ll experience the sensation of hot asian chicks beating on big drums when you drive this car"
US CAR AD: "Our other brands are cheap too"
RANGE ROVER AD: "Whew!"
US CAR AD: "Dibs"
I’m embarrassed on behalf of all those GM advertising and marketing folks that they used as "talent" in their ads. That’s right, if you read the fine print as the ad runs, most of the talking heads are from some kind of advertising or marketing capacity, not the factory or engineering department.
This morning in Bloomberg, Doron Levin quoted a Honda official: "We have employee discounts,” said Andy Boyd, a Honda spokesman. "For employees only."
I know if I got another chance to talk to Bob Lutz, he’d tell me I just don’t understand the car biz.