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Soundbites: Personal Experience Factor

November 15, 2011 By 1 Comment

Podcast: Play in new window | Download (Duration: 6:03 — 8.4MB) | Embed

Chris: Welcome to BrandingBlog SoundBites. I’m Chris Loghry along with Dave Young from BrandingBlog.com and a Wizard of Ads Partner. We’ve talked about several things. We’ve included the Ad Budget Calculator in a couple of the podcasts. You can always go back to that and check that out online. There’s a link to that on the podcast. Today we want to touch on the topic of the power of personal experience. Hello Dave.

Dave: Hi Chris. Personal experience, it’s a big deal in any retail store.

Chris: Now are we talking about the customer? Are you talking about the retailer themselves? Which angle are we taking here? [Read more...]

Filed Under: Advertising Performance Equation, Customer Experience, Podcasts, SoundBites, Uncategorized

Soundbites: The Myth of Reach

November 4, 2011 By Leave a Comment

Podcast: Play in new window | Download (Duration: 10:13 — 14.1MB) | Embed

Chris: Welcome to BrandingBlog SoundBites. Dave Young is with us again from BrandingBlog.com. Dave is also a Wizard of Ads partner. Last time, Dave, we talked about the Ad Budget Calculator, which is a free tool that folks can use online to calculate an ad budget. Now you wanted to take it kind of to the next step, I suppose, and talk about the “myth of reach.”

Dave: The “myth of reach, it just sounds mythical, doesn’t it?

Chris: To start with, yes. What is the myth?

Dave: Well, the myth is that most advertisers, (it’s a big mistake advertisers make), they buy more reach than they can afford.

Chris: Okay. Stop right there and explain to me what you mean by “reach”? What are we talking about? [Read more...]

Filed Under: Advertising Performance Equation, SoundBites

SoundBites: How To Calculate An Ad Budget

October 28, 2011 By Leave a Comment

Podcast: Play in new window | Download (Duration: 12:34 — 17.3MB) | Embed

BrandingBlog SoundBites is a new podcast. In contrast to my rambling weekly talk-show format, these are concise topics that will average about 10-minutes. I’m using the Shortcut Blogging method. I hope you find them useful. Please let me know.

A full transcript follows…

Our first Soundbite is a lesson in how to set an ad budget

Chris: Welcome to Branding Blog SoundBites, we’re with Dave Young from BrandingBlog.com and a Wizard of Ads Partner.

Dave: Hi, Chris.

Chris: How are you doing?
[Read more...]

Filed Under: Advertising, Advertising Performance Equation, SoundBites, Wizard of Ads Tagged With:

BrandingBlog Radio: Generosity as a Business Strategy

July 19, 2011 By 3 Comments

Podcast: Play in new window | Download (Duration: 23:06 — 21.1MB) | Embed

This week, I’m riffing on the subject of generosity and how it can effect Word of Mouth, employee attitude and community acceptance.

You’ll hear about Ding Dongs, moving from Typepad to WordPress, Safelite, Rooflife and more.

Enjoy!

Filed Under: Advertising Performance Equation, Podcasts

Avery's run at 3M: Differentiate. Demonstrate. Directed Humor.

August 5, 2010 By 4 Comments

Avery (the label folks) are taking a run at one of 3M's core products…the ubiquitous Post-It note.

I like this campaign because the ads do a good job of differentiating the Avery products from the competitors, they demonstrate their use and advantages and the humor in the ads is directed in the right direction. That is, it reinforces the message rather than just being funny for the sake of funny. It's funny when the wife wipes out the guy's fantasy football board with the leaf blower and the Avery note is still firmly attached.

Sidenote: I'm growing weary of the male=doofus theme of our present society, but I'd better get used to it. Not sure what I'm talking about, start with this post from Michele Miller's Marketing to Women blog, Wonderbranding.

I think these ads, obviously targeted at women, will be enough to get people to grab an Avery product when they are displayed alongside the 3M product in a store.

Here's one of the Avery ads…the other two will be after the jump…

 

 

 

[Read more...]

Filed Under: Advertising, Advertising Performance Equation, Market Share, Television Tagged With: , ,
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