December 18, 2014

SoundBites: How To Calculate An Ad Budget

BrandingBlog SoundBites is a new podcast. In contrast to my rambling weekly talk-show format, these are concise topics that will average about 10-minutes. I’m using the Shortcut Blogging method. I hope you find them useful. Please let me know.

A full transcript follows…

Our first Soundbite is a lesson in how to set an ad budget

Chris: Welcome to Branding Blog SoundBites, we’re with Dave Young from and a Wizard of Ads Partner.

Dave: Hi, Chris.

Chris: How are you doing?
[Read more...]

BrandingBlog Radio: Carmine Leo on Emotional Intelligence

Emotional Intelligence. Do you have it? How would you know? I was certainly curious about the topic, so I interviewed my Facebook friend, Carmine Leo. He’s a life coach who works with high performance individuals, executive staff and even plain old folks who just want to get more out of life. The tools of Emotional Intelligence and Emotional Literacy are the means of helping his clients understand their choices and how to act.
One thing Carmine and I have in common: We both choose to live in tiny little places, off the beaten trail.

Join us on our first ever conversation this week and learn with me about a topic that can help you get more out of life.

Note: The books that Carmine mentioned are Emotional Intelligence and Social Intelligence by Daniel Goleman.

BrandingBlog Radio: Dennis Collins on Sales Management

Dennis Collins retired from a 42-year career in radio on October 6.

I caught up with him for this week’s podcast to gather a few of his priceless management and sales management gems of wisdom. We also talked about his future plans and how he will be making himself available for consulting and training opportunities. If I had a sales staff, Dennis would be my go-to guy. If you want me to put you in touch with Dennis, drop me a line.

This week’s podcast is sponsored by Shortcut Blogging.

BrandingBlog Radio: Shortcut Blogging Announcement

This podcast is an announcement. The multi-talented Paul Boomer and I are starting a business. It’s a podcast/blogging business designed to help people who simply don’t have the time or energy to blog.

You can click on the image above to go check it out. You can listen to us talk about blogging. (You can skip ahead to about 23 minutes in to hear about the business.)

Here it is in a nutshell:

  • We’ll create a 10-minute podcast for you each week, transcribe it, and post it to your blog.
  • The recording will be done by a professional radio announcer interviewing you on the topics of your choice.
  • The transcription will include some light editing to make it read smoothly.
  • Our editors will post the entire enchilada to your site for you, paying attention to headlines, keywords and linking.
  • Your only responsibility is to show up once a month on Skype and be interviewed (and pay the bill).
  • Cost: $597/month…no long-term contracts.

At the end of a year, you’ll have enough written words to turn into a book, a seminar, etc.

We are taking email addresses of people who desire to know more. That’s the only way to sign up for right now. Just go to our little web site and pop your email into the little box. We’ll do the rest.

Shortcut Blogging: Easy Blogging for Busy People

Marc Maron and Paul Reiser on Getting Started

I was out on a walk today listening to episode 192 of Marc Maron’s WTF Podcast. (One of the podcasts that inspired me to get started with my own podcasting.) Maron is one of the best interviewers I’ve every heard and his podcast is a wonderful window into the world of all your favorite standup comics.

In this episode, he’s got Paul Reiser in his garage studio and is reflecting on getting started in comedy.

A 19-year-old Maron first met Reiser on a trip to NYC to see comedy. He walked up to Reiser’s table and asked him how to get started doing comedy. Reiser told him, “You just do it.”

A few minutes later, Reiser tells him about some advice he got on writing screenplays shortly after his appearance in Diner. He asked Barry Levinson, “How do you write a screenplay?” Levinson told him, “OK. You write, ‘Fade in’ and you keep typing.”

Good advice for starting just about anything you ever wanted to do.