First Mental Image should draw you in! (video version)

Big thanks to Craig Arthur for this video. We were experimenting with his new flip video camera while waiting for flights.

One noticeable difference between the two eateries is the tables. Obviously, Paradise Bakery is the anchor establishment here. They are bigger, bolder and all of the tables are in front of their place. So, of course, even the patrons of Oaxaca are sitting in front of Paradise Bakery. That's no excuse for their lack of visual presence and poor First Mental Image.

Comments

[Alistair]

It amazes me how often businesses miss the boat on simple things that set an expectation in the (potential) customers mind. How much would it really cost for Oxaca (spelling) to make there store front more appealing? Guarantee it is less than they pay their staff to stand around and do nothing.

Great point, well made. Short and sharp as well.

Thanks

[Dave Young]

LOL...thanks Judd. It's an honor to have you in the class. Please let me know if there's ever anything I can do for you.

[Judd Bagley]

Dave,
That was an informative subject. Good job. Totally on track. And I really mean that, Dave. I really, really do. Nice class you're currently teaching, by the way. Very much on track, Busby.