The Goal is to Make The Phone Ring

As promised, this week Roy H. Williams shows how to write the ads that will get the phone to ring. And remember:

"Now let me make this clear: The goal is to make the phone ring. Whether or not the caller buys the advertised house is unimportant. The realtor just wants to meet folks who are thinking of moving.  He or she wants a shot at listing their current home. If the respondent doesn’t like the home you featured, the realtor will happily drive them to see some other ones."

For any Wizard Academy grads, he also announced that the reunion will be October 11. Anyone else scrambling to fit it into an already too busy October?