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"The best SEO is Great Content"

Seth Godin's new book, Meatball Sundae, is hot right now. Rachelle Money, a new journalist at WordTracker, caught up with him for a nice interview.

The best take-away is this quote:

"My position is that the clients are the problem, not the consultants. That's because they want shortcuts, not hard work. The best SEO is great content. Don't do that and you don't get much."

There's no writing more painful than forced "SEO writing". I won't do it. The reason is that visitors just don't like it. It's obviously painful and even if it works, it is seldom persuasive if all that traffic comes to your site.

If you diverted a freeway into your parking lot, you'd certainly have more traffic. But, would your new visitors like you or be more likely to become customers?

Buy Meatball Sundae at Amazon.

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» Ask Future Now: Does Web Copy Sell 100-ton Drill Rigs? from Future Now's GrokDotCom / Marketing Optimization Blog
Last week, one of our readers emailed Bryan after finding herself in a tough situation. Her firm does content development for websites, so shed never literally been at a loss for words not online, anyway until a new client hired h... [Read More]

Comments

Thank you for this informative post, I really appreciate sharing this great post. Keep up your work.

I agree. Content is King! Just ask Google!

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