Branding Blog

Two Nights in Phoenix

It was 4 degrees when we left home on Tuesday. I can understand why all of these smart old people winter in Phoenix.

Mrs. Brandingblog joined me on this trip and I can understand why.

Michele Miller and I met with a client on Wednesday for an annual marketing checkup.

We had two fabulous meals...Tuesday night at Michele and Ron's house where we also got some good playtime in with Pennie the Wonderdog.

Wednesday night found us at Durant's in uptown Phoenix with my old buddy Vince, now with Gannett and the Arizona Republic. I love good food and catching up with good friends.

Durant's is old school big city steakhouse. The entrance from the valet parking takes you right through the kitchen. Once inside, you kind of expect to look around and find Tony Soprano holding court in one of the bigger booths. Durant's web site is awful. Maybe that's another post in the making.

Waiting at PHX to head back to cold country. I sure feel stupid carrying around a parka in Arizona.

Boom Your Business March 4 & 5: 2-Day AUSTRALIAN Wizard of Ads Seminar

If you're Australian, it's a great excuse to get yourself to the Mornington Peninsula, south of Melbourne. If you're Canadian or American, there's no better excuse to fly downunder as a business expense.

FIVE Wizard of Ads Partners, including your's truly, are convening for a 2-day event in March.

For just under US$1,000, you'll learn:

• Signaling Theory - Learn what biologists have known for the past three decades.
• Business Problem Topology - How to create a revolutionary innovation model in your business.
• Persuasion Architecture - Improve ROI on your website and business.
• Web Blogs - What you have always wanted to know.
• Online Video Introductions (OVI's) - Your 24/7 online salesperson.
  
• Strategy
• Branding
• How to Calculate an Ad Budget
  
• The Most Common Mistakes in Marketing & Advertising
• The Most Common Mistakes in Marketing to Women
  
• How to Buy Word of Mouth
• Neurology 101
• Personal Experience Factor (PEF)

Please be aware each of these topics is normally a one to two day course in itself. As a sampler you will be given a sneak-peek into each.

Read more about it and register at our Wizard of Ads Australia site.