Yearly Archives: 2005

Flight Attendant Wisdom

Mask_1 "When the oxygen masks come down, put your own mask on before attempting to help those around you."  The expectation is that in an environment either filled with smoke or lacking oxygen, your performance as a viable human will suffer. (you’ll likely pass out and die)

Meaning: You’re no good to anyone if you don’t have your own act together. Put the mask on first, and then help your fellow human.

Business owners can apply this same rule to their employee relations and customer service.

  1. Don’t expect your customers to provide referrals or word of mouth unless your employees and your products are exceeding expectations. Give them the pure oxygen of delight.
  2. Don’t expect your employees to provide delight to your customers unless their own needs are being met. Give the the pure oxygen of caring.
  3. Don’t expect yourself to care for your employees or your products if you’re not caring for yourself. Give yourself the pure oxygen of self-improvement. Read a book, take a walk, spend time with the people you care about.

Put on your mask. Breathe deeply. Now, help someone else find their own mask.

Hi-Def Imagination

Monday Morning Memo for December 12, 2005

[I just hate it when Roy gives out our top-secret breakthrough methods. As silly as this may sound to some of you tightly-bound analyticals, this really works! -Dave]

By Roy H. Williams

ThebigideabeaglePeople tell me they want to learn to think outside the box.

No problemo. The secret is to stay out of the box to begin with.

You crawl into the box when you think about your problem and wrap its known obstacles around you. So quit. Focus instead on an interesting saying, quote, or phrase unrelated to your problem. Crawl inside that bit of wisdom and look at your problem from this cozy new perspective. Don’t be surprised if your chosen phrase works like Ali Baba’s “Open Sesame,” and throws open the door to innovation, wealth, and recognition.

The secret to conjuring powerful strategy – also known as coming up with The Big Idea – is to free your beagle. Abandon the linear, sequential logic of your brain’s left hemisphere and engage the pattern recognition of the right.

Last week I wrote to you about commitment, persistence. I had a reason.

“Just as a dog guards a bone safely between its paws when not actively chewing it, creative people nurture an idea even when not actively thinking about it… Creativity does not result from mysterious visions that come in dreams, or from fortuitous circumstances. Creativity and persistence are synonymous. Constantly thinking about the problem, consciously and unconsciously, maximizes the possibility that a chance occurrence is likely to be useful in solving it.” – Dr. Richard Cytowic, neurologist

Pick a problem that’s had you handcuffed. Now let’s create a “chance occurrence” like the one mentioned by Cytowic. We’re going to…

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Are you Merely Determined?

Monday Morning Memo for December 05, 2005

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By Roy H. Williams

Determination is emotional, a moment of intense focus with clenched jaw and the visualization of a mission accomplished.

The sneer is gone from Casey’s lip, his teeth are clenched in hate,
He pounds with cruel violence his bat upon the plate;
And now the pitcher holds the ball, and now he lets it go,
And now the air is shattered by the force of Casey’s blow.

Oh, somewhere in this favored land the sun is shining bright,
The band is playing somewhere, and somewhere hearts are light;
And somewhere men are laughing, and somewhere children shout,
But there is no joy in Mudville – mighty Casey has struck out.

I’ve known men like Casey, haven’t you? All hat, no cattle? Big bravado, little substance? An alligator mouth with a baboon butt?

I’m sorry, but "merely determined" people seem shallow to me. Like Casey at the Bat, they get themselves all worked up, then just as quickly get unworked and wander off to do something else. Determination is transient.

But commitment is irrevocable, a decision that never looks back.

Ask someone you admire how they accomplished what they did, and they’ll likely tell you a story of despair and the strong temptation to chuck it all, throw in the towel and quit. But they didn’t. They hung on a little longer. And then one more day. And another…

Big things happen for the truly committed on the far side of the breaking point, long after the merely determined have quit and gone home. Does this sound unreasonable to you? Consider the words of George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends upon the unreasonable man."

George Bernard Shaw understood commitment.

So did Margaret Mead. "Never doubt that a small group of thoughtful committed citizens can change the world; indeed, that is the only thing that ever has."

Commitment steps up to pay the price when mere Determination runs for cover.

I speak of marriage, faith, and business.

In chapter 19 of the first book of Kings, Elijah, in a dark mood, runs to a cave in the wilderness and pours out his complaints to God, who instructs him to go and find Elisha, son of Shaphat, plowing with twelve yoke of oxen. Elijah found him and draped his cloak around Elisha’s shoulders. Recognizing that he’d been chosen to finish the job begun by Elijah, Elisha immediately slaughtered his oxen and cooked their meat over the fires of his plowing equipment. Elisha gave the meat to his co-workers and family, then set out to follow Elijah and become his attendant.

Elisha, a farmer, killed his oxen and burned his plow, leaving himself nothing to fall back on.

That, my friend, is commitment.

Is there anything to which you are truly and deeply committed? Is there anything for which you would kill your ox and burn your plow?

On the day you can answer yes, you will have learned what it means to be genuinely happy.

Roy H. Williams

PS – Commitment. Are you beginning to understand why Chapel Dulcinea, a wedding chapel, was the first building to be constructed on the campus of Wizard Academy?

PPS – Our first Christmas Gift for you is a free, MP3 music download of an instrumental guitar solo by the renowned Phil Sheeran. Mother of Sorrows is an introspective melody that will slow your heart rate and change your mood. Phil created this probing, haunting melody, then gave it as a gift to Chapel Dulcinea at Wizard Academy. And now we’re sharing it with you. Enjoy. We’ll have another gift for you next week.