February 4, 2012

Measuring the Strength of A Brand

March 21, 2004 By Dave Young 2 Comments

Evocative Word Association. If you want to know how your brand stacks up against your competitor’s, just give this a try. One of the freebies from Roy H. Williams.
Wizard Academy Press

Filed Under: Brand News

R. Peter Weedon, FCMC

Please send me a master list of evocative words for use in an evocative word association brand essence/strength survey.
http://profile.typekey.com/daveyoung/ Dave Young

Hi Peter,
There is no list until the words are evoked from the evokee. The people you survey will provide you with your list. Just ask what they think of your company. Let them answer.