Evocative Word Association. If you want to know how your brand stacks up against your competitor's, just give this a try. One of the freebies from Roy H. Williams.
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Hi Peter,
There is no list until the words are evoked from the evokee. The people you survey will provide you with your list. Just ask what they think of your company. Let them answer.
Posted by: Dave Young | February 16, 2006 at 05:16 PM
Please send me a master list of evocative words for use in an evocative word association brand essence/strength survey.
Posted by: R. Peter Weedon, FCMC | February 16, 2006 at 03:46 PM